It's OK: Let Elmo Be a Carrot Pusher

It's OK: Let Elmo Be a Carrot Pusher

Last week, First Lady Michelle Obama announced that the Sesame Workshop and the Produce Marketing Association (PMA) will join the Partnership for a Healthier America to help promote fruits and vegetables to kids. Specifically, PMA's growers, suppliers and retailers will be allowed for two years to use iconic characters such as Elmo and Big Bird in messaging and on produce sold in stores -- all without paying any licensing fees. The arrangement represents an extraordinary boon to...Read More

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